Jaffer Kazmi — GoHighLevel Automation Architect | Marketing Systems Engineer
Jaffer Kazmi View Resume
Jaffer Kazmi, GoHighLevel automation architect

GTM Engineer · HighLevel Automation Architect

Turning scattered tools into predictable revenue systems.

I build GoHighLevel systems that turn traffic into forecastable revenue — lead capture, automated follow-up, and pipeline optimization, engineered to scale. 5+ years building for agencies and SaaS teams.

Available for work — full-time & contract
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5+Years of Experience
17+Projects Completed
14+GoHighLevel Clients
7+Agencies & SaaS Teams
Experience

Where I've Worked

Selected roles from seven agencies and SaaS businesses — from onboarding process management to directing full HighLevel operations.

2023 — PresentRemote

Senior Marketing Expert

GHLTechy · ghltechy.com

Led HighLevel implementations for agencies, optimizing funnels and automations to boost client acquisition. I built high-converting funnels with embedded AI chatbots for 24/7 lead engagement, deployed voice agents that qualified inbound and filtered for high-intent prospects, and orchestrated SMS, email, and social nurture campaigns that lifted client retention by 35% while cutting new-client setup time by 60%.

FunnelsWorkflowsMeta AdsAI ChatbotsVoice Agents
2022 — PresentRemote

Managing Director

Go SkyLevel LLC · goskylevel.com

Directed full agency operations in HighLevel, scaling SaaS delivery for marketing service providers. I standardised client onboarding into modular, reusable snapshots that cut setup time by 60%, deployed AI voice and chat agents for lead routing and first-touch engagement across sub-accounts, and built the KPI dashboards leadership uses to track sales, onboarding progress, and automation adoption. Over the period the agency saw 40% revenue growth, with every core operational workflow running on automation.

GoHighLevel SaaS Moden8nSnapshotsAI AgentsCustom Dashboards
2021 — 2023Remote

Senior Automation Architect

Automentor LLC · automentor.app

Built enterprise-level automation systems for marketing operations, improving scalability and lead management. I shipped an AI lead-scoring layer on the OpenAI API that ranked inbound by intent and removed roughly 75% of manual triage, designed multi-channel nurture across SMS, email, and voice that branched on score and behaviour, and automated pipeline stage updates through webhooks so the sales team stopped doing CRM hygiene by hand. I also owned client onboarding, standardising setup so new accounts went live in days.

OpenAI APIWebhooksTelephonyLead ScoringMulti-Channel NurtureClient Onboarding
2021 — 2022Remote

SaaS Setup Expert

Realty Excellence LLC · realtyexcellence.ai

Built real estate-focused HighLevel infrastructure for property firms, improving lead management and sales pipelines. I rebuilt the CRM around separate buyer, seller, and active-prospect pipelines, automated open-house RSVP registration with staged reminders that dropped the no-show rate by around 30%, and integrated call routing and IVR with Zapier syncs so agents stopped re-keying lead data between platforms.

GoHighLevelZapierTelephony / IVRListing FunnelsSegmentation
2020 — 2021Remote

Manager, Onboarding Process

GIFS Media · Client Onboarding

Owned the client onboarding process end to end — intake, account setup, configuration, training, and handover to the account team. I built the standard operating procedures and onboarding checklists the team worked from, ran kickoff and training sessions with new clients, and tracked every account through to activation so nothing stalled between sale and go-live. Onboarded 100+ clients, brought average time to go-live down to 7 days, and held 80% client retention.

Client OnboardingSOPs & DocumentationKickoff & TrainingAccount SetupTime-to-Value
Services

What I Can Build For You

Six layers, in the order a client actually experiences them — onboard, architect, automate, qualify, report, and fix what came before.

Client Onboarding & Implementation

Activation layer

The full path from signed contract to a client actually using the product: intake, account setup, configuration, kickoff and training, then handover — run off documented SOPs and reusable snapshots so time-to-value stops depending on who picked up the account.

Onboarding SOPsAccount SetupSnapshotsKickoff & TrainingClient TrainingTime-to-ValueHandover

CRM & Pipeline Architecture

Foundation layer

Pipelines, stages, custom fields, and routing logic that mirror how your team actually sells — not the default the platform ships with. Clean data in means reporting you can trust coming out.

GoHighLevelHubSpot CRMPipeline DesignCustom FieldsLead RoutingSegmentationData Hygiene

Marketing Automation & Workflows

Execution layer

Follow-up sequences, task routing, webhook syncs, and backend jobs built to survive volume, edge cases, and whoever inherits them after me. Documented, not improvised.

Workflowsn8nZapierMakeWebhooksTask RoutingSMS & Email

AI Voice & Chat Agents

Qualification layer

Conversational agents that screen inbound around the clock, answer the obvious questions, qualify on intent, and book the appointment before a human ever opens the record.

OpenAI APIVoice AgentsChatbotsTwilioLead ScoringQualification LogicBooking

Funnels, Analytics & Reporting

Visibility layer

High-converting landing pages and capture forms wired straight into the CRM with attribution intact, plus KPI dashboards and lead-journey tracking so you can see what's actually working.

Funnel BuildsMeta & Google AdsConversion TrackingMeta Pixel & CAPIGA4KPI DashboardsAttribution

CRM Migration & System Audits

Recovery layer

Moving off spreadsheets, HubSpot, or Keap without losing history — or auditing a HighLevel build that someone else left half-finished, and documenting what actually needs fixing first.

Data MigrationHubSpot CRMAirtableSystem AuditSOP RebuildDocumentationHandover
Skills & Expertise

Marketing Operations Management

The tools, frameworks, and disciplines I work in day to day.

Strategy & Process

  • Marketing & Revenue Operations
  • Sales Process Strategy & Optimization
  • Lead Generation & Funnel Systems
  • CRM & Pipeline Architecture
  • Customer Journey Design
  • Client Onboarding & Retention Systems
  • Agency Infrastructure & SaaS Systems

Platforms

  • GoHighLevel
  • n8n
  • Zapier
  • Make
  • HubSpot CRM
  • Twilio
  • Airtable

Automation & AI

  • Workflow & CRM Automation
  • AI Voice & Chat Agents
  • Lead Qualification & Booking
  • AI Workflow Automation
  • OpenAI API Integrations
  • Webhooks & REST APIs
  • Lead Nurturing & Reactivation

Channels & Analytics

  • SMS, Email & WhatsApp
  • Voice AI & Telephony
  • Meta & Google Ads Integration
  • Conversion Tracking & Attribution
  • Marketing Analytics & KPIs
  • Lead Journey Tracking
  • Meta Pixel, CAPI & GA4
Selected Work

Systems in Practice

Four of the roles from my timeline, in detail — what was broken, what I built, how work moves through it, and what changed afterwards.

Agency SaaS Delivery Platform

Go SkyLevel LLC · Managing Director · 2022 — Present
01

The Problem

Fragmented tools and manual onboarding slowed agency growth and limited automation adoption. Every client got a slightly different build, and nobody could say which accounts were actually using what they paid for.

The Solution

Implemented SaaS Mode infrastructure, modular snapshots, and AI-powered workflows to streamline operations and accelerate agency scaling.

Key Automations

  • Client Onboarding SnapshotsPre-built modular systems for rapid, one-click client provisioning.
  • AI Voice & Chat AgentsAutomated lead routing and engagement across every sub-account.
  • KPI Tracking SystemsDashboards monitoring sales, onboarding progress, and performance metrics.
SaaS Moden8nSnapshotsDashboards
Client IntakeOnboarding forms
→
SnapshotRapid deployment
→
WorkflowsTriggers & delivery
→
AI AgentsVoice & chat
→
DashboardsKPI tracking
→
ScaleSaaS delivery
+40%Revenue growth
+60%Faster client setup
100%Automation adoption
95%Operational visibility

AI Lead Scoring & Nurture

Automentor LLC · Senior Automation Architect · 2021 — 2023
02

The Problem

Reps triaged every inbound lead by hand and worked them in arrival order, so high-intent prospects waited behind tyre-kickers. Funnels were difficult to scale and pipeline stages were updated manually or not at all.

The Solution

AI workflows, CRM architecture, and multi-channel automation integrated with HighLevel — scoring leads on intent and routing them accordingly.

Key Automations

  • Lead Scoring BotsAutomated qualification and prioritization based on intent signals.
  • Customer Journey NurturesMulti-channel follow-up branching on score and behaviour.
  • Pipeline AutomationStage updates driven by webhooks instead of manual CRM hygiene.
OpenAI APIWebhooksTelephonyWorkflows
Lead CaptureFunnels & forms
→
Lead ScoringAI qualification
→
AutomationRouting & tasks
→
NurtureSMS · voice · email
→
Pipeline SyncWebhook updates
→
ScaleVolume-ready
−75%Less manual work
90%Lead prioritization
95%Pipeline automation
<5 minSpeed to first touch

Real Estate Lead Engine

Realty Excellence LLC · SaaS Setup Expert · 2021 — 2022
03

The Problem

Manual follow-ups and poor lead tracking caused roughly 30% no-shows and stalled deals in a competitive market. Buyers and sellers sat in one undifferentiated list with no routing logic.

The Solution

A custom HighLevel CRM with automated booking workflows, listing funnels, and AI-powered nurture — so agents could focus on closing instead of admin.

Key Automations

  • Open House RSVP AutomationAutomated registrations with staged reminders before each event.
  • Buyer & Seller SegmentationDedicated pipelines separating buyers, sellers, and active prospects.
  • Listing & Lead FunnelsProperty funnels built to capture buyer and seller inquiries.
  • SMS & Email Follow-UpsReminder sequences that cut missed appointments sharply.
GoHighLevelZapierIVRFunnels
Lead SourcesAds & funnels
→
CaptureForms & pages
→
CRMBuyer/seller split
→
AutomationSMS + email
→
BookingAuto scheduling
→
Closed DealsPipeline conversion
+25%More closed deals
−50%Less admin work
−30%No-show rate
100%Pipeline visibility

Client Onboarding Process Rebuild

GIFS Media · Manager, Onboarding Process · 2020 — 2021
04

The Problem

New clients signed and then stalled. Onboarding depended entirely on whoever picked up the account, so no two setups matched, steps were skipped, and the gap between contract and go-live kept stretching. Nobody could say where any account actually stood.

The Solution

Rebuilt onboarding as one documented process every account runs through — standard operating procedures, reusable account templates, structured kickoff and training, and a tracked path from signed to live.

Key Automations

  • Onboarding SOPs & ChecklistsOne documented path every account follows, regardless of who owns it.
  • Automated Intake & SetupIntake forms feeding account provisioning and configuration directly.
  • Kickoff & Training SequencesScheduled sessions with automated reminders and materials sent ahead.
  • Activation TrackingA pipeline stage per account so stalls surface before the client notices.
Onboarding SOPsAccount SetupKickoff & TrainingTime-to-ValueHandover
SignedContract closed
→
IntakeRequirements captured
→
Account SetupConfig & templates
→
KickoffClient call
→
TrainingTeam enablement
→
LiveActivation
→
HandoverAccount team
100+Clients onboarded
7 daysAverage time to go-live
80%Client retention
100%Accounts on one standard process
Education

Foundation

MPhil, Finance

COMSATS University, Islamabad · 2017 — 2019

Postgraduate study in finance, covering financial analysis, modelling, and quantitative methods — the grounding behind how I approach revenue metrics and pipeline forecasting.

BBA, Banking & Finance

Bahauddin Zakariya University, Multan · 2013 — 2017

Undergraduate business administration with a banking and finance concentration, including coursework in operations, management, and business analysis.

About

A Bit About Me

Jaffer Kazmi at work

I'm a Go-To-Market engineer with a strong focus on HighLevel and marketing automation platforms. I design scalable systems that help marketing agencies launch, streamline operations, and grow faster — without adding headcount just to hold it all together.

Five years in, across seven agencies and SaaS teams, the pattern is always the same: the tools aren't the problem, the architecture is. Most automation work fails because the pipeline was designed around what the platform ships with instead of how the sales team actually sells.

So I start from the sales motion and build backwards — pipeline first, then automation, then reporting. Based on UTC+5, working remotely with teams across Europe and North America.

01

Operator, not just implementer

I've owned the systems I build — onboarding, pipelines, follow-up, reporting — inside real agencies. The recommendations come from running the playbook, not reading about it.

02

Architecture before automation

Automating a broken pipeline just makes the mess move faster. I fix stages, fields, and routing first, then build workflows on top of a structure that holds.

03

Built to be inherited

Every build ships with naming conventions, documentation, and a trained owner. If a system only works while I'm around, it isn't finished.

04

Measured, not assumed

Every engagement gets a baseline before and numbers after. If a workflow isn't moving retention, speed-to-lead, or close rate, it gets cut rather than defended.

05

Speed to lead beats everything

The gap between a form submission and the first real touch decides more deals than any nurture sequence. I optimise that number first, then work outward.

06

Prove it small, then scale

I'd rather ship one pipeline that works in two weeks than rebuild everything over three months. Get a win on the board, earn the trust, then expand.

Contact

Let's build something together.

Whether you're hiring someone to own marketing systems, need a HighLevel build, or just want to talk automation strategy — let's connect. Usually replies within a day.

Email[email protected] Phone+92 308 7309374 LinkedInjaffer-kazmi ResumeDownload PDF